What’s Team Culture & why it’s crucial for people engagement

What is Team Culture and How to Build It. Give employees purpose and effectively align teams to work toward achieving their goals

What is Team Culture & Why is it Important?

Team culture refers to the shared values, beliefs, and attitudes that define the way a group of individuals interact and work together towards a common goal. In a high-performing team, culture is the glue that binds individuals together and promotes a sense of belonging, trust, and commitment.

A strong team culture is characterized by a shared sense of purpose, open communication, trust, respect, collaboration, and positive attitudes. It creates an environment where team members feel valued, motivated, and committed to their work, leading to improved performance and job satisfaction.

On the other hand, a weak or negative team culture can lead to a lack of trust, poor communication, and disengagement among team members, resulting in decreased productivity and increased turnover rates.

A strong team culture creates an environment where team members feel valued, motivated, and committed to their work, leading to improved performance and job satisfaction.

Team culture can have a significant impact on your business in several ways:

1. Improved employee engagement and retention

A strong team culture can help improve employee engagement and reduce turnover rates. When employees feel a sense of belonging and purpose within the team, they are more likely to be motivated and committed to their work, leading to better job satisfaction and increased loyalty to the company.

2. Improved innovation

A strong team culture can foster a culture of innovation and psychological safety, where team members feel comfortable taking risks and thinking outside the box. This can lead to the development of new products or services, or innovative solutions to business challenges.

3. Increased productivity and collaboration

A positive team culture fosters an environment where team members feel comfortable sharing ideas, asking for help, and collaborating to achieve common goals. This can lead to increased productivity, as team members work together to find innovative solutions to challenges.

4. Positive brand reputation

A positive team culture can contribute to a positive brand reputation, as employees who are happy and motivated are more likely to speak positively about their company to others. This can help attract new talent and customers to the business.

5. Enhanced customer service

A team culture that prioritizes excellent customer service can help create a positive experience for customers. When employees are motivated, engaged, and committed to their work, they are more likely to provide exceptional customer service, which can lead to increased customer loyalty and retention.

How to Identify a Strong Team Culture?

Every culture is distinct, even within the same organization and team structure. Because team members are individuals with unique personalities, a team can develop a different way of behaving as a group.

Organisational culture vs team culture

Organizational culture and team culture are related but different concepts.

While organizational culture sets the tone for the entire organization, team culture is more localized and focused on the specific needs and goals of a particular team. Team culture can be influenced by the broader organizational culture, but it is also shaped by the unique characteristics of the team’s members and its goals.

Both are important in shaping the success of an organization, and a strong organizational culture can help foster strong team cultures.

But how can you identify a strong team culture, and how can you build one for your team? Here are some tips:

1. Clear values and mission

A strong team culture starts with a clear mission and values that guide the team’s actions and decisions. When everyone on the team is aligned with the same mission and values, it creates a sense of purpose and direction.

2. Open communication

In a strong team culture, team members communicate openly and honestly with each other. They share feedback, ideas, and concerns in a constructive way and work together to resolve issues.

Try out our free Trust Cards to start an honest conversation about the current team culture

3. Trust and respect

Trust and respect are key components of a strong team culture. Team members trust each other to follow through on commitments and respect each other’s ideas and opinions.

4. Collaboration

A strong team culture fosters collaboration and encourages team members to work together to achieve common goals. This means that team members are willing to help each other, share resources, and collaborate to find solutions to challenges.

5. Positive attitudes

In a strong team culture, team members have positive attitudes towards each other and their work. They approach challenges with a can-do attitude and support each other in achieving their goals.

How do You Build a Strong Culture?

Creating a great team culture takes time, but the benefits are enormous. While building a team culture is important to know that developing a great team culture takes time, but the long-term benefits are well worth the effort.

Here are some steps you can take to install a strong culture:

1. Define your mission and values

To build a strong team culture, you need to start by defining your team’s mission and values. This means articulating why your team exists and what values you want to embody. Involve team members in this process to ensure that everyone feels invested in the shared purpose and values.

Looking for more info on how to build a rock-solid organisational and team culture? Learn how Beanmachine can help you define your culture and bring it to life.

2. Recognize wins and accomplishments

Recognize and celebrate the team’s successes, no matter how small. Celebrating successes creates a sense of accomplishment and motivates team members to continue working towards the team’s goals. It’s also an opportunity to reinforce the team’s values and purpose.

Discover how our praise module allows teams to spread joy and celebrate successes

3. Foster open communication

Encourage team members to share their thoughts and ideas openly and to give and receive feedback constructively. Foster an environment of psychological safety where team members feel comfortable taking risks and expressing their opinions.

Experience how our 360 feedback module allows your team members to give and receive feedback constructively

4. Regularly do a scan

As you hire new employees and expand, your company culture should change and evolve. As a result, it’s critical to monitor how your employees perceive your culture on a regular basis so you can make changes as needed. Instead of waiting for a problem to arise, leadership teams should proactively seek (and provide) feedback on a regular basis.

It does not have to be a lengthy or complicated procedure. Our Team Listening module helps you to easily perform Culture Scans. These scans give you a clear view on how employees perceive the current culture and where they want to go to in the future. 

4. Lead by example

The team’s culture is a reflection of its leader. Lead by example and embody the values and behaviors you want to see in your team. Be transparent, humble, and supportive, and prioritize the team’s needs over your own.

5. Hire for culture fit

When hiring new team members, prioritize culture fit over skills and experience. Look for individuals who share your team’s values and are committed to working collaboratively towards a common goal.

When hiring new team members, prioritize culture fit over skills and experience. Look for individuals who share your team’s values and are committed to working collaboratively towards a common goal. A diverse team is essential, but it’s important to ensure that everyone shares a commitment to the team’s purpose and values.

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About the author

Gil Beckers

With a master’s in Computer Sciene and Artificial Intelligence, Gil is an accountable engineer, who builds things with a focus on simplicity and efficiency. As a CTO at JiGSO, he’s always eager to investigate new technologies and solutions.

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